Providing excellence in education makes Primrose Schools an excellent opportunity.
Ask any parent. They’ll tell you that finding high-quality child care is one of the most important—and daunting—tasks they’ve ever done. Primrose takes the worry and the uncertainty out of the process by planning for excellence in every area of our business.
Every decision we make—from the people we hire, the lessons we teach, to how we support our parents—reflects our commitment to quality. And because of that, Primrose continues to see increased demand and consumer willingness to pay premium pricing. Today's parents turn to Primrose because we fulfill our promise to provide a warm, loving environment where children can flourish and be safe, happy, and learning.
Education-based child care businesses, like Primrose, are expected to grow even faster than the overall daycare market. The Wall Street Journal reports that many of the country’s roughly 11,000 nationally accredited child care businesses are full to capacity, with many parents signing up as soon as they know they are pregnant.2 As the Primrose brand increases its national prominence in suburban and urban areas, there will also be additional opportunities for Primrose Schools franchise owners to grow their businesses.
A 16-year study conducted by the National Institute of Child Health and Human Development has found that children who had high-quality child care perform better academically when they are teenagers.3
