The Primrose business model. A model of leadership.
At Primrose, we position our schools in large and quickly-growing metropolitan areas and use demographic modeling to determine which neighborhoods have the optimum number of young children and household income to support a school.
This type of strategic decision is indicative of the way Primrose approaches business and illustrates why it is a solid franchising choice. In fact, a Wall Street Journal article ranked Primrose Schools among the best SBA-backed loan performers, with failure rates of less than 5%.4 This number is among the lowest in the entire franchising industry, not just child care.
Primrose Schools franchise owners also benefit through our strategic financial partnership with Roark Capital Group. Their affiliations with other franchise companies means greater leverage and buying power that we pass on as cost savings to our franchise owners.
Primrose Schools franchise owners have average school gross revenues of $1.5 million.5


























